PRIME’s Privacy Policy

The following statement explains our policy regarding any personal information we collect about you. We want you to feel confident about the privacy and security of your personal information. This policy is in force throughout the PRIME network. If you have any queries about this policy, please do not hesitate to contact us via the website.

Data Protection Act 2018 (c29)

Under the terms of the Act you can ask us to supply details of any personal information we have on our computer system. We have the right to charge a fee for this information. If any of the information about you is incorrect, you can request that we amend it.

Sharing of Information

PRIME will never sell mailing lists of personal information to third parties. Appropriate member information may be shared with other PRIME Groups, PRIME Business Partners and Suppliers of Events on which you may book for purposes of event management.


If you have submitted personal information to us via this website, by email, by phone or by post, we may from time to time contact you when we have places for membership or promotions.

Should you not wish to receive such communications, please contact us. 

Social Media

As an additional service to members, over and above our legal obligations of membership, PRIME operates most of its social media communication via Facebook. PRIME reserves the right to monitor any posting and either request members to edit or delete the post or delete it itself.

Member Bookings

When a member books onto an event their name will be shown on the Who's Going list which shows other members can see who has booked on the event. These details are only available to view when a member is logged in to the system and purchased the event and holiday. PRIME aims to promote a “club feel” and we have found that this system has worked well for many years and it enables members to see what events their friends are booked on.

However, we realise that some members may not want this information disclosed and this information can be withheld by contacting us.

Event Organisers

PRIME may supply personal information about members and guests who are booked on a particular event, to the supplier of that event, whether it is another PRIME Group or an independent supplier. The information will consists of details of dietary requirements, medical conditions and rooming requests for the members' comfort and safety whilst on events and will not be used by other groups or suppliers for other purposes.


This site makes use of cookies. Cookies are messages given to a web browser by a web site, which are then stored on your computer. A cookie's main objective is to identify users and personalise their visit by customising web pages. Web sites can only read cookies that have been deposited by that website. They cannot read cookies left by other websites nor can they read other personal information stored on your computer.

Using our online booking system, if you tick the 'Remember Me' box when you register, a cookie will be saved on your computer containing your log-in information so that on your next visit to this site, your login will be done automatically.

If you don’t click the “Remember Me” box, you can still login by entering your membership number and password manually. We recommend that you don't click the "Remember Me" option if accessing this website from a publicly available computer.

You can choose to disable cookies globally at any time through your browser, but this may prevent you from logging in to the members' area and we recommend that cookies are always enabled for our website (certain browsers will allow you to nominate sites which you will allow to use cookies if you do prefer to restrict their use).

Automatically Recorded Information

We may record information about the number of times this site has been visited and the IP (Internet Protocol) address of your computer. This does not contain any personal information about you, but allows us to analyse statistics about how popular parts of the website are. This will allow us to further develop the website.

Debit/Credit Cards

All credit card transactions are recorded via a secure server. You will normally see an indication of this such as the padlock on the status bar of Internet Explorer. If a padlock or similar does not appear for any reason (e.g. if the section of the site uses frames) then you can right click with the mouse and choose 'properties' to inspect the security details.

Email Addresses and SMS

PRIME may use email and SMS to communicate with members booked on certain events and to advise members of forthcoming events. We may also use email and SMS to advise members of updates, general news, event information. Our policy is to keep emails and SMS to a minimum and only communicate with members when we have something worthwhile to say. We do not want to send you any Spam. We believe that this is a valuable service for members, allowing PRIME more flexibility in the type and lead-time for events we can offer. Should any member prefer not to receive such communications, please contact us.

Members will also need an email address to log into the online database system and access some of the advanced features such as booking.

Non- members - if you make an enquiry about PRIME and provide PRIME with your email address and / or mobile telephone number, then we may from time to time send you emails or SMS messages to tell you about PRIME events that we think may be of interest to you. If you do not wish to receive emails or SMS messages from PRIME you can amend your privacy setting in your dashboard area in your profile.


Anyone attending PRIME events agrees that they can be filmed/photographed and grant us all rights to use your image (or the people in your group booking) free of charge and may appear in photographs or video. We may publish photographs and videos that have been taken by PRIME staff, our representatives or received from members on our website and in publicity materials throughout the PRIME network. It is important for us to share the photos with other members who have attended the events and with new enquirers who want to know a little more about PRIME and what we do. We will always aim to ensure that all photos used are in good taste and unlikely to cause offence however,  if you see a photograph you would not like to be used please contact us with details and in the case of web photos we will remove them ASAP and in the case of printed materials we will ensure that the photo is not used in further print runs.

Info You Can Access

When a member logs onto the online booking system, it will display details of the members' current bookings as well as allowing members to change their password. This information can be accessed at any time whilst logged in by clicking the dashboard details in this area you can access and amend your personal information or reset your password.

Links to Other Sites

This site contains links to other sites, which may be of interest to visitors of this site. However, PRIME cannot be held responsible for the contents or practices of any such site.


This website operates under English Law.

Contacting us

If you have any queries regarding this policy, please contact us via